
Expert Marketing Leadership Without the Full-Time Cost
Running effective marketing campaigns while managing day-to-day business operations can be overwhelming—especially without dedicated leadership.
A Fractional Marketing Manager brings expert-level support to your business, helping you plan, execute, and optimize marketing strategies for measurable growth—all on a flexible, part-time basis.
At Competitive Insight, our Fractional Marketing Manager Services provide hands-on marketing leadership, campaign execution, and team management, ensuring you generate consistent leads and drive revenue without the overhead of a full-time hire.
CTA: "Start Building a Winning Marketing Strategy Today"
Why Hire a Fractional Marketing Manager?
- Expert Guidance Without Full-Time Costs:
Gain senior-level marketing management for a fraction of the cost of a full-time hire.
- Consistent Lead Generation and Growth:
Implement data-driven strategies to generate leads and drive revenue consistently.
- Execute High-Impact Campaigns:
Receive support managing multi-channel campaigns including SEO, content, email, and paid ads.
- Align and Manage Your Marketing Team:
Streamline team collaboration and ensure your marketing efforts are aligned with business goals.
- Flexible Support for Scaling Businesses:
Perfect for startups, SMBs, and growing companies needing professional marketing leadership.
CTA: "Let’s Build a Custom Marketing Plan for Your Business"


What Does a Fractional Marketing Manager Do?
- Marketing Strategy and Campaign Planning:
Develop custom marketing strategies aligned with your business goals and plan multi-channel campaigns targeting your ideal audience.
- Lead Generation and Conversion Optimization:
Create lead generation strategies using SEO, email marketing, content marketing, and paid ads, and optimize landing pages for better conversions.
- Team Management and Collaboration:
Oversee your marketing team, ensuring campaign success and alignment with your overall strategy.
- Content Strategy and Management:
Develop and manage a content calendar for blogs, case studies, and educational resources to maintain messaging consistency.
- Marketing Analytics and Performance Reporting:
Track KPIs such as lead generation, traffic, and conversions, and provide detailed reports with data-driven insights.
- Budget Management and ROI Optimization:
Manage marketing budgets effectively and optimize spending for maximum ROI.
CTA: "Explore How Our Fractional Marketing Manager Can Help You Grow"
Our Fractional Marketing Management Process
- Discovery and Goal Alignment: We begin with a strategy session to understand your business goals, audience, and current marketing challenges.
- Marketing Strategy Development: We create a tailored marketing roadmap with actionable steps and success metrics.
- Campaign Management and Execution: Our Fractional Marketing Manager oversees the launch and management of campaigns while working closely with your in-house team.
- Performance Tracking and Optimization: We continuously monitor results and optimize strategies for maximum impact.
- Ongoing Support and Leadership: We provide continuous marketing leadership and strategic adjustments to ensure consistent growth.
CTA: "Schedule Your Free Marketing Strategy Consultation"


Who Can Benefit from Fractional Marketing Manager Services?
- Startups and Growing Businesses:
Gain expert marketing support while keeping overhead low.
- Small to Medium-Sized Businesses (SMBs):
Get professional marketing leadership to manage campaigns and drive consistent lead generation.
- E-commerce Brands:
Optimize your online store with data-driven marketing strategies focused on conversions.
- B2B Service Providers:
Generate more qualified leads and boost visibility with strategic marketing campaigns.
- SaaS and Tech Companies:
Manage product launches, content marketing, and lead nurturing with expert guidance.
CTA: "See How Fractional Marketing Management Can Work for Your Business"
Frequently Asked Questions
What is a Fractional Marketing Manager?
A Fractional Marketing Manager provides part-time marketing leadership to help businesses develop, execute, and optimize their marketing strategies without the commitment of a full-time hire.
How long does a typical engagement last?
Engagements are flexible and typically range from 3 to 12 months, depending on your business goals.
Can a Fractional Marketing Manager work with my current team?
Yes, our Fractional Marketing Managers integrate seamlessly with your existing team, offering both leadership and mentorship.
What types of businesses benefit from this service?
Our services are ideal for startups, SMBs, SaaS companies, e-commerce brands, and B2B service providers.
Will you create a custom marketing strategy for my business?
Absolutely. We build a tailored marketing strategy based on your unique business goals and audience.