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Recent Blog Posts

  • Digital Marketing
Marketing and advertising - What's the difference?
February 4, 2024

Often conflated, marketing and advertising mean two slightly different things. Both are covered by Competitive Insight - here's how they differ.

6 min read
seo cold calling
  • SEO
How Can You Attract SEO Clients Without Cold Calling?
January 29, 2024

Cold calling SEO clients can work sometimes, but for most the system is less than encouraging. Fear not! Here are the many other ways to attract SEO clients.

5 min read
white papers
  • Digital Marketing
What Is A White Paper In Marketing?
September 24, 2023

There's an art to using a white paper in marketing, and how it's applied can change its usefulness dramatically. But what is a white paper?

6 min read
cheat sheet copy
  • Digital Marketing
The Ultimate Cheat Sheet: Essential Marketing Tools for Small Businesses
December 24, 2023

Whether you're a startup entrepreneur or an established small business owner, this cheat sheet will provide you with the resources you need to excel in your marketing efforts.

1 min read
ab testing
  • Data
What Is AB Testing In Marketing
September 14, 2023

When releasing ads, launching email campaigns, or rebranding your business, you’ll want to know for sure what version or draft works best. Enter A/B testing.

5 min read