Recent Blog Posts

Freelance marketplaces are online platforms that offer an alternative to the traditional hiring process, connecting skilled workers with employers on a project-per-project basis. Founded in 2010, Fiverr has become one of the most known freelance markets in the gig economy, with offerings ranging from programming and technical writing to graphic design and music production. But Fiverr is not the only player on the field, as many competitors have joined the freelance marketplace with offers of their own. While some websites specialize in particular services, like coding or tech support, others remain more inclusive of talent from all industries.

Often conflated, marketing and advertising mean two slightly different things. Both are covered by Competitive Insight - here's how they differ.

Cold calling SEO clients can work sometimes, but for most the system is less than encouraging. Fear not! Here are the many other ways to attract SEO clients.

There's an art to using a white paper in marketing, and how it's applied can change its usefulness dramatically. But what is a white paper?

Whether you're a startup entrepreneur or an established small business owner, this cheat sheet will provide you with the resources you need to excel in your marketing efforts.

When releasing ads, launching email campaigns, or rebranding your business, you’ll want to know for sure what version or draft works best. Enter A/B testing.